Insights
Marketing in the first year after close
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Marketing due diligence before you close
The four marketing assets to confirm before acquiring a small company, and the sequence to run in the first week after close.
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The marketing operating partner model
What happens in the first 100 days, what gets built and when, and where the model stops.
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What we find on the website of a company that just changed hands
The pattern that repeats across small companies in year one, the order worth fixing it in, and what to leave alone.